W. (Bill) Craig Reed: New York Times bestselling author, compliance & product marketing expert

Over two decades of writing and consulting accolades from dozens of leading firms across numerous topics, audiences, and requirements.

Harvard University neuroscience / neurolinguistics certification coupled with advanced storytelling & sales training.

New York Times bestselling author of award-winning books. Accolades from dozens of satisfied clients across 20+ years.

 Bestselling author of twelve books including award-winning Sales, Marketing and Leadership books.

LinkedIn Social-Selling Expert & Trainer

16,000 Decision-Maker 1st-Level Contacts

8,000 Decision-Maker Group Members

28,000 Twitter & Instagram Followers

50,000 Decision-Maker Email List

LinkedIn TECH EXECS & LeadersForum

Harvard University neuroscience certification to empower storytelling, product marketing, and sales enablement. B2B neuromarketing increases content rentention by 10X for videos, blogs, white papers, webpage copy, etc.

• Wrote copy and created training & sales enablement programs & assets for 4,000 global salespersons & 50,000 channel partners
• Advanced expertise with SE systems including SAVO, Seismic, Showpad, Highspot, Hubspot, Brainshark, Articulate, LiveHive, etc.
• Received the highest marks ever from the sales team for a new sales enablement & training program

"...has been a critical partner in my team's success in driving Symantec sales transformation. We set very aggressive targets and timelines to improve the global salesforce’s effectiveness and productivity. [Bill's] team provided us with insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team's ability to execute. I highly recommend [Bill's] team for any sales or marketing executive looking to drive sales enablement."
–Sr. Director of Global Enablement, Symantec

• ​Created and delivered a Dynamic Interactive Sales Playbook
• Created & directed product launch & promotional campaign assets across four regions and 500 partners
• Designed & deployed advanced sales enablement training content to partners

"...we discovered just how vital this role is to our success. Bill helped us increase results, stay within budgets, and support our campaign launches by evaluating, creating, managing, and optimizing our partner marketing assets. Bill was a valuable member of our team and I highly recommend him for a similar role in other technology firms."  

–Director of Partner Marketing, SAP

• Created unique content & assets to help shorten sales cycles from 6+ mos to <4 mos
• Trained and coached dozens of sales pros and increased closing ratios by more than 50%
• Created content that improved Inquiry to Marketing Qualified Lead (MQL) percentages by 294%

"...has been a great partner in helping us identify and qualify opportunities to get our sales team in front of prospective customers that meet our requirements. Their approach is unique from your run-of-the-mill consulting firm. Their use of neuroscience messaging, engagement surveys and social selling and profiling has made a huge impact. There wasn’t a learning curve when we originally began working with them a number of years ago because [the] team knows and understands the technology and all of the key partners we work with."
–VP Marketing, Logicalis 

• Product marketing & sales enablement for all compliance solutions & initiatives
• Numerous blogs, white papers, datasheets, webpages, assets
• Webinars with guest speakers for compliance topics (PCI, NIST, etc.)
• Video storyboards, messaging guides, Showpad sales enablement
• Sales training, customer calls, compliance solution mapping

• Completed comprehensive messaging guide for Cisco Security Managed Services division
• Created email copy & phone scripts to conduct Voice of the Customer market research and advise Cisco executives on go-to-market planning & customer drivers
• Completed quantitative Marketing Qualified Lead (MQL) social surveys with 200 mid-market firms

• Delivered 1000+ qualified Sales Accepted Leads (SALs) for direct & channel sales teams & dozens of channel partners with a $2B+ pipeline value
• Shortened typical SMB & enterprise sales cycles from 6+ months to under 5 months
• Increased closing ratios by more than 40%
• Created famous HP Genius Channel program and sales enablement & training content for 50,000 channel partners worldwide
  

"[Bill's] team was outstanding. They engaged with, trained and helped motivate dozens of our leading channel partners, executed several large social selling and lead nurturing programs to perfection, and leveraged cutting-edge neuroscience to dramatically improve lead conversion rates, shorten sales cycles, and increase our closing percentages."
–Director of Sales, HP 

• Developed sales enablement tools and training content for direct and channel sales teams
• Trained direct and channel sales teams on the Challenge Framework Selling System
• Created product marketing deliverables, battle cards, case studies, emails, presentations, etc.

"The Challenge Framework is an effective way for sales reps to improve their ability to captivate prospects and customers and close deals. This short session takes our natural conversational thought process and turns it into a 'sales tool' that can be easily retained and used by sales reps." –VP Sales, Intermedia

• Developed email copy & content; helped design an enterprise ABM campaign
• Helped drive email campaign improvements: Open Rates 250%, CTR 216%, Surveys 394%, MQLs 630% (Surveys included detailed BANT info)  
• Leveraged 15K+ LinkedIn Connects to help team set ABM meetings with 34 of 100 targeted accounts
• Leveraged storytelling approach to engage with prospects and help sales team secure 11 SQLs

• Provided interim role as CMO  from pre-launch through Series B funding
• Assisted the CEO in fundraising strategies, presentations, and positioning to secure $20 million in series B funding

"[Bill's team] became an integral part of our team to help build a world-class team, establish messaging and go-to-market plans, secure several initial customers and partners, and create innovative collateral, sales enablement tools, and neuroscience-based social selling programs."

— CEO, Astute Networks

• Wrote copy & scripts to accelerate LinkedIn Social Selling without costly InMail, resulting in 85 Accepts & 7 qualified Sales Qualified Leads (SQLs) for every 100 connects
• Delivered content, copy, and sales enablement tools for sales teams to develop leads into deals
  

[Bill's] team helped us build and implement a world-class lead nurturing program. Beyond that, their expertise and experience helped ensure that the program resonated with our specific target prospects to achieve the best results possible.”

— Product Marketing Director, NSFOCUS