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About Us

4STORY ABM

4STORY ENABLEMENT

4STORY MESSAGING

Our team includes former CMOs, Certified ABM Strategists, leadership coaches & channel experts who deliver ABM campaigns. Actual Results: 3X more leads & 294% higher lead conversion.

4STORY MESSAGING

4STORY ENABLEMENT

4STORY MESSAGING

Our team consists of senior copywriters & New York Times bestselling authors. We can transform your ABM content & messaging. Actual Results: Increased Open Rates 250%, CTR 216%, MQLs 630%.

4STORY ENABLEMENT

4STORY ENABLEMENT

4STORY ENABLEMENT

Our team includes certified sales enablement coaches, MBAs, Ph.D. neuroscientists & Educational Science MAs. Actual Results:  250% shorter sales cycles & $2B+ in pipeline generation.

Veteran-Owned & Affiliated

B2B Neuromarketing
B2B Neuromarketing
B2B Neuromarketing
B2B Neuromarketing
B2B Neuromarketing
B2B Neuromarketing
B2B Neuromarketing
B2B Neuromarketing
B2B Neuromarketing
B2B Neuromarketing

Success Stories

logicalis vendor

"...has been a great partner in helping us identify and qualify opportunities to get our sales team in front of prospective customers that meet our requirements. Their approach is unique from your run-of-the-mill consulting firm. Their use of neuroscience messaging, engagement surveys and social selling and profiling has made a huge impact. There wasn’t a learning curve when we originally began working with them a number of years ago because [the] team knows and understands the technology and all of the key partners we work with."
--Lisa Dreher, VP Marketing, Logicalis  

sap vendor

 "...we discovered just how vital this role is to our success. [They] helped us increase results, stay within budgets, and support our campaign launches by evaluating, creating, managing, and optimizing our partner marketing assets. [They]  were a valuable member of our team and I highly recommend them for a similar role in other technology firms."  

-Paul Clark, Director of Partner Marketing, SAP

symantec vendor

"[Their] team has been a critical partner in my team's success in driving Symantec sales transformation. We set very aggressive targets and timelines to improve the global salesforce’s effectiveness and productivity. [Their] team provided us with insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team's ability to execute. I highly recommend [their] team for any sales or marketing executive looking to drive sales enablement."
–Matthew Weaver, Sr. Director of Global Enablement, Symantec 

cisco vendor

  • Leveraged NeuronStories to conduct market research and advise Cisco CCaaS executives on go-to-market planning and customer drivers.
  • Completed quantitative Marketing Qualified Lead (MQL) social surveys with 200 mid-market firms.
  • Completed Neuron Qualitative Research & Analysis
  • Provided Neuron Insights into Voice of the Customer concerns & needs.

hp vendor

 "[Their] team was outstanding. They engaged with, trained and helped motivate dozens of our leading channel partners, executed several large social selling and lead nurturing programs to perfection, and leveraged cutting-edge neuroscience to dramatically improve lead conversion rates, shorten sales cycles, and increase our closing percentages."
--Walter Leverett, Director of Sales, HP  

oracle vendor

  • Trained sales team on Challenge Framework to dramatically improve LinkedIn Social Selling results
  • Connected sales team with dozens of qualified prospects
  • Ensured 60+ decision maker prospects attended two major events  

  

“Bill’s team was outstanding. We had dozens of qualified prospects at each event and Bill delivered an engaging and entertaining leadership presentation that resonated well with the audience.” 

–Director of Sales, Oracle

  

  • Designed & directed enterprise campaigns & created content
  • Used Challenge Framework to:
    • Completed 30 appointments with IS decision makers
    • 7 moved to demos / POCs within 60 days, 1 to proposal in 3 weeks
    • Email Opens increased 250%
    • CTRs increased 216%
    • Surveys increased 394%
    • MQLs increased 630% 

nsfocus vendor

  • Used NeuronStories to accelerate LinkedIn Social Selling without needing costly InMail, resulting in 85 Accepts & 7 Sales Qualified Leads (SQLs) for every 100 Connects.

 

[Their] team helped us build and implement a world-class lead nurturing program. Beyond that, their expertise and experience helped ensure that the program resonated with our specific target prospects to achieve the best results possible.”

— Dave Martin, Product Marketing Director, NSFOCUS

Created and directed IT & IS Executive Leadership Forum.

 

  • 148 RSVPs (99%)
  • 75 Dir, VP, CIO, CISO
  • LinkedIn Social Selling
  • 100% 1st Level Connects
  • After-event Meetings

intermedia vendor

 "The Challenge Framework is an effective way for sales reps to improve their ability to captivate prospects and customers and close deals. This short session takes our natural conversational thought process and turns it into a 'sales tool' that can be easily retained and used by sales reps."  

—  Luis Curet, VP Sales, Intermedia 

avnet vendor

  “…a unique, quality-driven approach to lead generation that stays focused on the task at hand - generating great opportunities for our partners.”

 —  Nicole Boss, Product Manager

atlassian vendor

  • Designed comprehensive channel program
  • Trained team on channel management, programs, and pricing structures
  • Created Challenge Framework sales training program for channel partners

Salesforce developers and integrators

SALESFORCE Developers

We're official Salesforce.com CRM developers & integrators

John Mattone Certified Executive Coaches

Executive Coaches

We have Executive Coaches certified by the World's #2 Coach

LinkedIn trainers

LINKEDIN Trainers

We have trained thousands on advanced Social Selling

HubSpot partner, HubSpot training, HubSpot marketing, HubSpot developer

HubSpot & MRM Experts

We're experts with Marketing Resource Management including HubSpot, Marketo, Eloqua, Pardot, etc.

Qualifications

Domain expertise in technology, finance, banking, insurance, retail, energy, telcom, manufacturing, non-profits, medical, VoIP, healthcare, pharmaceutical, SLED, Gov, Mil, EPP, PaaS, GRC, DBs, analytics, DW, IAM, BI, security, SaaS, DR, AI, compliance, SAP, Big Data,  cloud,  storage, backup, servers, virtualization, networking, MSSP, more.

Authorized leadership coaching partner for The Ken Blanchard Companies (The New One Minute Manager); unique sales & marketing strategic & tactical experts with ABM & Sales Enablement Certifications and sales framework training in The Challenger Sale, Miller Heiman, Sandler, SPIN, ValueSelling, and many others.

Uniquely use START WITH WHO neuroscience, advanced storytelling, leadership development & LinkedIn social selling.  Creators & copywriters for thousands of white papers, emails, brochures, articles, websites, blogs, events,  tech manuals, sales enablement tools, more. Experts in sales & marketing ops, GTM plans, dashboards, project mgmt. 

Portfolio

HP VMware Brochure (pdf)Download
Cylance NYDFS WP (pdf)Download
Cylance Sales Playbook (pdf)Download
OptivAds (pdf)Download
Okta IAM WP (pdf)Download
LogMeIn Sales Playbook (pdf)Download
LogMeIn Ebook (pdf)Download
Symantec Battle Cards (pdf)Download
Symantec SE (pdf)Download
Intermedia Email (pdf)Download
HP Collateral Plan (pdf)Download
Channel Question Matrix (pdf)Download
SAP Partner Success (pdf)Download
SAP Analytics eBook (pdf)Download
Virtualization Tech Thriller (pdf)Download

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