4STORY Messaging Guide Kit

Over two-thirds of customers, whether B2C or B2B, connect with brands based on shared values. If we get our messaging right, we can increase sales by almost 25 percent. If wrong, they go the other way. Organizations that do get it right get rewarded. One of the best examples of this came from Apple. When they launched the iPod, they didn't say what it was. They simply described it as “1,000 songs in your pocket." This short, simple message bypassed the technology and the features and focused on a single key benefit. Because it was so clear, simple, and unique, it was also memorable. Apple got massive free editorial exposure and revolutionized the market.

The right messaging can perform miracles, but that won't happen by using ordinary copy and unremarkable storytelling that leaves out the science. Effective messaging now requires a new approach based on the book START WITH WHO. For example, Harvard University studies show we are 3X more motivated to avoid a risk or harm than gain a gain, yet we're still promoting "value propositions" the old way. Using the 4STORY framework to transform messaging guides has been proven to increase click-through and lead conversion rates by 300%+.

Your 4STORY Messaging Guide Kit

What if you could affordably leverage a team of START WITH WHO Storytellers who have won a host of industry awards, written New York Times bestselling books, and created dozens of successful messaging guides for leading firms? Consider empowering your current team by giving them a comprehensive Messaging Guide Kit that includes the following:

• 4STORY Messaging Guide and storytelling framework
• 3-Act Play storytelling team training session
• Emotional, Instinctual, Logical messaging, positioning, differentiators
• 4STORY recommended images, graphics, colors, word-choices, tones, more
• Messaging process flow, strategy, framework alignment
• Buyer's Journey content map and alignment recommendations
• 4STORY elevator pitch, 25/50/100-word descriptions
• Email/LinkedIn copy, taglines, six key value propositions and pillars
• Recommended website, solution brief, video storyboard layouts and examples
• Prospect roles, pain points, benefits and Emotional, Instinctual, Logical drivers
• Five Voice of the Customer (VoC) ABM calls (typical 30%+ MQL conversion)
• Messaging Guide consulting to ensure a successful outcome

Can the right messaging drive a 25 percent increase in traction and sales? Yes, with the right science-based storytelling and framework. If your goal is to drive an additional $50M in revenue this year, then every work day you waste doing things the old way could cost you $192,000. CLICK ABOVE to get started!