4STORY Sales Enablement Kit

Sales leaders say that creating value and insights during the prospect conversation is one of their biggest challenges (Richardson study). Reps that spend hours on portals trying to find tools and content have 21 percent lower lead acceptance and 36 percent less lead conversion (Aberdeen Group). Most firms don't provide sales skills training as it's expensive and disruptive, but sales execution is 54 percent lower without it (CSO Insights).

In contrast, Best-in-Class teams hit quota 215 percent more often, but few reps use sales playbooks. What if you could provide a proven framework that uses science and storytelling to increase retention and conversion by 1400 percent? What if this framework was an easy overlay atop SPIN, Miller Heiman, Sandler, Challenger or any other sales framework? What if this approach also used Andragogy, Pedagogy and the proven 4MAT training system coupled with a just-in-time sales playbook format? What if you could train .250 hitters to start hitting .350 within one quarter? 

Your Sales Enablement Campaign Kit

Sure, you could spend a quarter mil on a fancy playbook and maybe get results, but playbooks are dynamic. They change every quarter, and then what? Another quarter mil? What if you could affordably leverage a team of START WITH WHO sales experts who have won a host of industry awards, written New York Times bestselling books, and closed dozens of large B2B deals? Consider augmenting your current team by giving them a ready-to-implement Sales Enablement Kit that includes the following:

• 4STORY Just-in-Time Interactive Sales Playbook framework and template
• Target prospect profiles using AI "perfect fit" analyses
• Target prospect lists with LinkedIn AI prospect profiling
• Target prospect Communication Guides using AI profiling
• Prospect personalized playbook copy (email, LinkedIn, video calls, more)
• Sales enablement spreadsheet with recommended deliverables list
• Sales enablement tool examples/templates (battle cards, scripts, presentations, etc.)
• Five Voice of the Customer (VoC) ABM calls (typical 30%+ MQL conversion)
• Sales enablement consulting to ensure successful implementation
• Overcoming objections using science and storytelling
• Optional LinkedIn AI prospect profiling app

Can Best-in-Class sales enablement ensure your team hits quota 215 percent more often? Yes, if implemented properly. If your goal is to drive $50M in more revenue this year, then every work day you waste doing things the old way could cost you $192,000. CLICK ABOVE to get started!

“...insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team’s ability to execute.” --Sr. Director of Global Enablement, Symantec

(42 product lines, 4K salespersons, 50K partners, 8 geos)