Events are down, but VoC is up and driving excellent results. We can’t meet as often with decision-makers, they’re ignoring our emails, and they won’t take cold calls. What they WILL do is a Voice of the Customer call, but only if done correctly. Here’s an example: For a leading tech firm, using our 50K+ decision-maker network, we scheduled 24 marketing (not sales) VoC calls with CxOs and completed 20. We asked in-depth questions about their firm and challenges, and then spent 45 minutes reviewing “messaging concepts" to gain their feedback. Using cutting-edge neuromarketing, we also tacitly pre-sold them on solutions. Out of 20, 6 were not interested, 7 were but not quite ready (MQLs), and 7 converted into SQLs (35%). All for less than the cost of a small event. We have dozens of similar examples, as validated by the quotes below from our clients. We can either lament our forced situation, or turn lemons into lemonade. Let's discover how we can do that together...
