4STORY Product Launch Kit

According Harvard Business School, the biggest problem most organizations face when launching a new product is lack of preparation. Teams are stretched thin and tactical demands make it difficult to be strategic or complete launch tasks in time. Balls get dropped, things get delayed or derailed, and revenue expectations fall short. Most importantly, there's never enough people to meet all the launch demands. That's why only about 40 percent of products get launched, and out of that, only 60 percent succeed and generate revenue.

A successful product launch can propel a firm forward and capture significant market share, but not if too many corners are cut or customers don't resonate with the messaging and value. Effective product launches now require a new approach based on the book START WITH WHO. For example, Harvard University studies show we are 3X more motivated to avoid a risk or harm than gain a gain, yet we're still promoting "value propositions." Using the 4STORY framework to transform product launches has been proven to increase click-through and lead conversion rates by 300%+.

Your Product Launch Kit

What if you could affordably leverage a team of START WITH WHO Product Marketing experts who have won a host of industry awards, written New York Times bestselling books, and directed dozens of successful product launches for leading firms? Consider augmenting your current team by giving them a ready-to-implement Product Launch Kit and extra help that includes the following:

• 4STORY B2B Product Launch plan, process, framework, templates
• 4STORY product Messaging Guide and storytelling framework
• 3-Act Play storytelling team training session
• Emotional, Instinctual, Logical messaging, positioning, differentiators
• 4STORY recommended images, graphics, colors, word-choices, tones, more 
• Email/LinkedIn copy, taglines, six key value propositions and pillars
• Recommended website, solution brief, video storyboard layouts and examples
• Prospect roles, pain points, benefits and Emotional, Instinctual, Logical drivers
• Five Voice of the Customer (VoC) ABM calls (typical 30%+ MQL conversion rate)
• Recommended launch demand gen copy (ads, email, social, more)
• Product launch spreadsheet task list template
• Product launch plan presentation template
• Product launch consulting and "fire power" to ensure a successful campaign

Can a product launch help you sail past the competition and increase customer traction and sales? Yes, but only if all the T's are crossed and the I's are dotted. If your goal is to drive $50M in new product launch revenue this year, then every work day you waste doing things the old way could cost you $192,000. CLICK ABOVE to get started!