4STORY Account-Based Marketing Campaign Kit

“At the highest level, ABM is about reaching the right senior executives. You don’t maintain a conversation at this level with generic messages – or with slick content that signals ‘generic marketing.’” –Megan Heuer, VP and Group Director, SiriusDecisions (Forrester)

Despite ABMs promise to revolutionize the way we market and penetrate key accounts, Forrester notes that four out of five marketers find that ABM’s effectiveness falls short. Why? Again, it’s obviously not because ABM doesn’t work, it’s because most marketing are struggling with moving beyond comfort zones, even when current approaches are no longer working. We’re all familiar with Einstein’s definition of insanity, but old habits die hard. Another Forrester blog sums up the challenge in the title: “Let’s Move from Cacophony to Euphony.” But how?

ABM can be a game-changer, but not if you're using old school copy, mediocre storytelling, and basic personalization. Effective ABM now requires a new approach based on the book START WITH WHO. For example, Harvard University studies show we are 3X more motivated to avoid a risk or harm than gain a gain, yet we're still promoting "value propositions." Using the 4STORY framework to transform ABM campaigns has been proven to increase click-through and lead conversion rates by 300%+.

Your ABM Campaign Kit

What if you could affordably leverage a team of START WITH WHO Storytellers who have won a host of industry awards, written New York Times bestselling books, and launched dozens of successful ABM campaigns for leading firms? Consider augmenting your current team by giving them a ready-to-implement ABM Campaign Kit that includes the following:

• 4STORY Campaign Messaging Guide and storytelling framework
• ABM target company profiles using AI "perfect fit" analyses
• Target prospect lists with deep AI contact profiling
• Target prospect Communications Guides using AI profiling
• Recommended ABM demand gen copy (ads, email, social, more)
• ABM campaign spreadsheet task list template
• ABM campaign plan presentation template
• Five Voice of the Customer (VoC) ABM calls (typical 30%+ MQL conversion)
• ABM GTM consulting to ensure a successful campaign

Can ABM increase deal velocity by 7%, deal sizes by 26%, and close rates by 75%? Yes, but not without the right approach. If your goal is to drive $50M in ABM revenue this year, then every work day you waste doing things the old way could cost you $192,000. CLICK ABOVE to get started!